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Blarney Castle : Market Research

Blarney Castle and lake Blarney Castle near Cork is one of Irelandís most iconic visitor attractions. There are more than 400,000 visitors to the Castle every year to kiss the famous Blarney Stone at the top of the Castle. Kissing the Stone is reputed to bestow the gift of eloquence and the line-up of previous visitors, which includes Winston Churchill, Sir Walter Scott, Billy Connolly and Mick Jagger, suggests that there may be some truth in the legend. However there is more to a day out at the Castle than the Stone, with the visitor able to explore such magical places as the Fairy Glen, the Witchesí Kitchen and the Druidís Cave.

GVA RGA were appointed to assist the owners of Blarney Castle in determining its overall strategic direction as a visitor attraction. This project included a review of performance and an identification of the opportunities to expand the product offer and generate additional income. We also undertook a major market research project, running a visitor questionnaire at the attraction over a twelve-month period. The findings from the questionnaire informed the strategic review as well as providing Blarney Castle with an excellent opportunity for gathering data about visitors and non-visitors.

To find out more about Blarney, click through the link:  Blarney Castle

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